This is Worthwhile
ASK Passion for vibrant communities + deep experience in retail + a smart digital platform = Locus – the antidote for Amazon dependence. When we met this team and heard them talk about keeping our main streets vital we wanted in. They had all the tools in the toolbox, we were thrilled to partner on ways to take the brand further.
NOTE: Copywriting partnership with the amazing Valerie Foley
APPROACH Shopping habits changed in 2020 – impacted by Covid, technology, fresh thinking and behaviors brought on by the necessity of lockdowns. Research and change brought insights and impact for Locus, with just in time brand development for this community engagement platform.
Brand standards were created as a blueprint for the brand moving forward – with some key campaign ideas serving as a launchpad.
Promotions and social strategy brought the brand to life, and our savvy brand team was off and running with shop support.
Digital and outdoor provided an array of flexible assets to promote and support the platform in community minded media.
“Working with Beth and Julie on our brand strategy was a great experience! They listened to our needs, researched our competition, and strategically created a brand guide that is impressive and on-trend. As our business continues to grow, we look forward to our continued partnership with This is Worthwhile.”
— Jill DeJonge – Co-Founder, LOCUS