Case Study
Sawyer: Better protection, bigger purpose
SEE CASE STUDY >
ALL CASE STUDIES >
Case Study
Aetna: This is what diversity looks like
SEE CASE STUDY >
ALL CASE STUDIES >
Who We Are >
Tuesday, May 13

Today, everything is in a state of change.

Shout Out
Paws for Life K9 Rescue: Training with inmates
WHAT'S WORTHWHILE >
WHY IT MATTERS
Doing good is still good business

Top rated Meaningful Brands outperformed the stock market by 222%.

Meaningful Brands Powered by Havas, 2023
Case Study
Herman Miller: An education in authenticity
SEE CASE STUDY >
ALL CASE STUDIES >
Shout Out
Brave Camp: Outdoor experiences for BIPOC kids
WHAT'S WORTHWHILE >
Shout Out
New Story: Crazy until it's not
WHAT'S WORTHWHILE >
WHY IT MATTERS
DEI policy shifts — but consumers don't

40% of adult Gen Z's stopped purchasing a brand because its approach to DEI changed significantly.

Ad Age/Harris, March 2025
Case Study
The Justice Project: When public safety is more than policing
SEE CASE STUDY >
ALL CASE STUDIES >
Shout Out
Reasons to be Cheerful: We're feeling better already
WHAT'S WORTHWHILE >
WHY IT MATTERS
Pretend purpose isn't working today

72% are tired of brands pretending they want to help society.

Meaningful Brands powered by Havas, 2023
Case Study
WMCAT: Reuniting an extended brand family
SEE CASE STUDY >
ALL CASE STUDIES >
Hi. Welcome to
This is Worthwhile.

We're a creative partnership dedicated to brands that make things better.
WHO WE ARE