Case Study
Sawyer: Better protection, bigger purpose
Case Study
Aetna: This is what diversity looks like
Friday, August 19

Today, everything is in a state of change.

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Paws for Life K9 Rescue: Training with inmates
WHY IT MATTERS
Relevant or replaced

75% of brands could disappear overnight and most people wouldn't care, or would easily find a replacement.

Meaningful Brands Powered by Havas, 2021
Case Study
Herman Miller: An education in authenticity
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Brave Camp: Outdoor experiences for BIPOC kids
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New Story: Crazy until it's not
WHY IT MATTERS
The future starts today

73% believe brands must act now for the good of society and the planet.

Meaningful Brands Powered by Havas, 2021
Case Study
Merrell: Let's all take a hike
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Reasons to be Cheerful: We're feeling better already
WHY IT MATTERS
Paying for passion

53% are willing to pay more for a brand that takes a stand.

Meaningful Brands powered by Havas, 2021
Case Study
WMCAT: Reuniting an extended brand family
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