Case Study
Sawyer: Better protection, bigger purpose
Case Study
Aetna: This is what diversity looks like
Thursday, November 21

Today, everything is in a state of change.

Shout Out
Paws for Life K9 Rescue: Training with inmates
WHY IT MATTERS
Doing good is still good business

Top rated Meaningful Brands outperformed the stock market by 222%.

Meaningful Brands Powered by Havas, 2023
Case Study
Herman Miller: An education in authenticity
Shout Out
Brave Camp: Outdoor experiences for BIPOC kids
Shout Out
New Story: Crazy until it's not
WHY IT MATTERS
Purpose is getting more personal

71% of people believe brands should be doing more to support their health and well being.

Meaningful Brands Powered by Havas, 2023
Case Study
The Justice Project: When public safety is more than policing
Shout Out
Reasons to be Cheerful: We're feeling better already
WHY IT MATTERS
Pretend purpose isn't working today

72% are tired of brands pretending they want to help society.

Meaningful Brands powered by Havas, 2023
Case Study
WMCAT: Reuniting an extended brand family
Hi. Welcome to
This is Worthwhile.

We're a creative partnership dedicated to brands that make things better.